A game that helped children understand the principles of intellectual property in a fun and addictive way. Invention Suspension sees Wallace working on a top-secret new contraption but needs a few finishing touches. Players must help Gr-omit collect the missing pieces to complete the duo’s latest work of genius.
AS A RESULT…
We seeded the game across the web on game portals and social network sites to raise awareness of the exhibition and drive traffic back to the Cracking Ideas website to purchase tickets. The game was successful in reaching a wide and large audience and driving referrals to the website.